Reader Manipulation
In today's class we discussed about reader manipulation in the press with the main focus on the 8 points in regards to journalist's attitudes to advertising:
1. advertising’s economic importance
2. advertisers’ pressure for favorable coverage
3. advertising’s effect on newspaper operation
4. journalists’ complaints of corruption
5. journalists’ own misdeeds
6. journalists’ attempts to preserve independence
7. the integrity of Pulitzer versus Hearst
8. journalists’ disillusionment
Remember the quote from Pullitzer himself:
"If a newspaper is to be of real service to the public, it must have a big circulation, first because its news and its comments must reach the largest possible number of people, second, because circulation means advertising, and advertising means money, and money means independence."
Do you agree with Pulitzer? Why or why not?
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Task number 2 is to send me various ads you find interesting to analyze. Next class we will start on advertising and this will be the more exciting part of the seminar! Here are already some of the samples some students have sent me!
1. advertising’s economic importance
2. advertisers’ pressure for favorable coverage
3. advertising’s effect on newspaper operation
4. journalists’ complaints of corruption
5. journalists’ own misdeeds
6. journalists’ attempts to preserve independence
7. the integrity of Pulitzer versus Hearst
8. journalists’ disillusionment
Remember the quote from Pullitzer himself:
"If a newspaper is to be of real service to the public, it must have a big circulation, first because its news and its comments must reach the largest possible number of people, second, because circulation means advertising, and advertising means money, and money means independence."
Do you agree with Pulitzer? Why or why not?
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Task number 2 is to send me various ads you find interesting to analyze. Next class we will start on advertising and this will be the more exciting part of the seminar! Here are already some of the samples some students have sent me!
Keep on sending them!!
Take into consideration how the structure of each advertisement is. Do they also possess the same structure like those of newspaper frontpages?
Cheers
posted by Patricia at 12:21 PM
1 Comments:
I agree to Pulitzer to an extent, but like Maria said in class, how can you get out of the cycle? Or is it like what Patricia mentioned, the chicken or the egg, first?
But, I think this quote would only entail for newspaper because with the other sources of news like the internet; I am not sure how much advertising has in terms of independence of an internet news site? I hope the class we will have about relationships with other media will give us an idea of how much control advertising could have. Unless what do you all think?
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As for ads, I think you read an ad the same way as we read a news article: from left to right, top to bottom, there is a catchy slogan in the ad, this could maybe equate to the headline of a newspaper.
Nevertheless, this ad really makes me laugh!
Here I am. What were your other two wishes?
Burger King
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