Introduction to Advertisements
First of all, I apologize for keeping you all for another 10 minutes or so...but please keep on asking questions in class ;)
The presentations today involved the definition of what advertisement is, the concepts, features and devices used in advertisements. What I would like for all of you to ponder about from now til we start to focus on advertisements in the latter half of our semester is:
Which feature/device/concept works best for you? How does an ad (consumer ad) make you actively go buy the product? Show me an example!
***Please forward me the handouts per Word file, so I can upload them here!
Cheers
Patricia
The presentations today involved the definition of what advertisement is, the concepts, features and devices used in advertisements. What I would like for all of you to ponder about from now til we start to focus on advertisements in the latter half of our semester is:
Which feature/device/concept works best for you? How does an ad (consumer ad) make you actively go buy the product? Show me an example!
***Please forward me the handouts per Word file, so I can upload them here!
Cheers
Patricia
posted by Patricia at 6:04 AM
4 Comments:
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I want to say that I really liked the Dove campaign!
An example is shown on the links below!
singlepicture
grouppicture
But actually it didn't really make me buy the items. But I "like" Dove now.
Very soft ad! ;)
I want to say that I really liked the Dove campaign!
An example is shown on the links below!
grouppicture
singlepicture
But actually it didn't really make me buy the items. But I "like" Dove now.
Very soft ad! ;)
The Dove campaign is quite interesting and I agree with lentico that it emphasizes on the woman's natural appearance and character rather than moulding them into the 5'10 inch frame model look.
What you can also see from the recent make-up companies such as Revlon and also CoverGirl is that Revlon on one hand uses, we'll say, "older" spokesmodel, such as Susan Sarandon, to makeup for their younger models. Further, CoverGirl, extends this by adding and using ethnic models in their campaigns.
Make-up was always catered more to and for the youthful appearance and very caucasian dominated. Now we have a different attitude and take on make-up, where the industry understands that make-up is being used by a wider age range rather than just the 16-28 year olds.
Another example we can observe are the GAP ads, they use a wide variety of ethnic identity and people from all different backgrounds.
These ad campaigns break the stereotypical mould of how ads should be done and it seems to be working!
Revlon
CoverGirl
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